Ford Warriors in Pink

Ford Warriors in Pink is making its big-screen debut with New Line Cinema’s all-star ensemble film Valentine’s Day to give the gift of hope in the fight against breast cancer this February.

By joining forces with Valentine’s Day, Ford is reaching out to people of all ages with vital messages about breast cancer awareness and the importance of early detection. As a 16-year partner of Susan G. Komen for the Cure, Ford has dedicated more than $105 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness.

“Ford Warriors in Pink actively works on creative efforts to continue the fight against breast cancer 365 days a year,” said Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company. “The exposure from Valentine’s Day and the strength and unity of the all-star cast heightens the awareness of this important initiative – leading to early detection and saving lives through the funds generated at Fordcares.com.”

“This is a wonderful and rare opportunity to partner with an organization in a promotion that creatively brings attention to a very worthy cause,” said Nicole Sedita, vice president, Warner Bros. National Promotions. “The movie Valentine’s Day is about the one day devoted to expressions of love, and what better way to express how much you care than to support the fight against breast cancer.”